Fundamentals of Marketing

Fundamentals of Marketing
Fundamentals of Marketing
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 10 | 253 MB
Genre: eLearning | Language: English

Learn the core concepts of Marketing by 'Marketing by Vijay' fame Professor

Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Needs, Wants and Demand

5. Meaning and Imporatnce of Marketing Research

6. Consumer Behaviour

7. Market Segementation

8. Brand

9. Product Life Cycle

10. Advertising

Fundamentals of Marketing

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